Design is Human

Red Bull Offices

Southern charm and the high-octane world of Red Bull collide for an enthusiastic atmosphere in their new Atlanta office. The office enhances their employees’ experiences by celebrating its local dedication and passion to its Southern customers.

The experience starts as soon as people enter the office. The reception desk doubles as a drink bar. Visitors and employees enter an atmosphere where the product can be shared and enjoyed together as a social community.

976 Brady Ave NW
Atlanta, Georgia 30318

Interior Architecture: Gensler


The former livestock warehouse sits on the westside of Atlanta known as the Stockyards. Details like old bricks and concrete beams compliment the loft-like design to make employees feel at home.

The signature feature takes advantage of the 20-foot high ceiling. Inspired by the iconic Red Bull can, the Activity Can evokes the same level of energy that opening an actual drink provides. The can’s interior is a space where employees can play and release stress.

The Red Bull Atlanta office is curated for employees to engage in an inclusive environment. The design positions social destinations and brand messages throughout the workplace to cultivate individuals with likeminded passions.

The modern yet vernacular aesthetic further establishes a distinct workplace. The result is a space that supports a common ground for everyone to express their highest potential at work. Working at Red Bull can give you wings!

MA! Architecture Tour 2018™