Design is Human
Cities that adopt a design economy approach have a competitive advantage and are more productive over cities that do not. Photography © Bernard McCoy.

The Design Economy Revolution Panel Talk

Over the last 20 years we have witnessed an increasing recognition of the scale, role and importance of creativity to our economies. Atlanta Design Festival and MA! presents the long-awaited panel discussion on The Design Economy — The Economic Revolution Valuing Design, Creativity, and Innovation.

Registration required to attend.

Join us for a pioneering panel discussion of the design economy, the revolution that values design, creativity, and innovation as essential ingredients for growth. It’s one of the hottest topics of the last decade and has the potential to shape the future of cities, countries, and businesses worldwide.

32206033361_e1351c8aab_h
GO wheelchair designed by Benjamin Hubert. Photography courtesy Layer Design



34371382671_59d698c3a2_k
What is your perspective on living? Innovative concepts on urbanism by MINI. Photography © Bernard McCoy.



29472796922_cf51ac08c3_h
Eatopia fuses food-design to promote Taipei as a design city to the world. Relatively new to the U.S., in the last 10 years, food design has evolved into one of the fastest growth industries with annual revenue expected to top 1 billion dollars in Europe alone. Photography © Bernard McCoy.

The Design Economy — The Economic Revolution Valuing Design, Creativity, and Innovation.

Tuesday, June 6, 2017
General Assembly
6:30 PM – 8:30 PM EDT
675 Ponce de Leon Avenue NE (2nd floor)
Atlanta, GA 30308

8708461640_0f462f4896_k
Inclusive-centered design is a democratic approach that seamlessly marries private development excellence to masterplanning to infrastructure needs.



34374762971_f50f86fad6_h
Another example of inclusive-cantered design that seamlessly marries private development excellence to masterplanning to infrastructure needs. Photography © Bernard McCoy.

"In the UK, every £1 spent on design can give your business over £20 in increased revenue, £4 in increased profit and £5 in increased exports." —Design Council

32545986916_6bb6d1ffe3_k
UNMADE are a fashion startup using cutting-edge technology to produce unique one-off garments at mass production prices. Photography © Bernard McCoy




34371296891_0fba7e180e_h
Milan Design Week drives the city's economy. New product launch in public space attracts international visitors annually and promotes Milan as a leading design city to the world. Photography © Bernard McCoy.

MA!, along with targeted research and our esteemed panelists of influencers, will make the case for Atlanta adopting a design economy as a gateway to sustainable economic prosperity never before witnessed in the Southeast.


Design Economy Panel of Influencers

Clare Devine, Executive Director for Architecture, Built Environment, and Design, Design Council UK

Andrew Graves, Director, Ortus Economic Research Ltd

Todd Bertsch, Design Director and SVP, HOK Atlanta

Bernard McCoy, Founder, MA!
Editor in Chief, Design is Human

The Design Economy — The Economic Revolution is Moderated by Victori Camblin, Editor in Chief, Art Papers


34371388131_83fa842515_k
Design Economy. Photography © Bernard McCoy

It is one of the hottest topics of the last decade and has the potential to shape the future of cities, countries, and businesses worldwide.

Recent research in the UK has become more and more focused on tangible economic benefits.

33009530781_1ac122325f_h
American designer Chris Hardy at BuzziSpace. Photography courtesy BuzziSpace.

The Design Council UK's research found that design contributes £71.7bn to the UK economy, with workers with a design element to their work 41% more productive than the UK average.

30925452736_221a5f211f_k
The Smile architecture installation celebrates London Design Festival while promoting London as the design capital of the world. Photography © Bernard McCoy

What is Atlanta doing to identify design's impact on growth to its economy, quality of living and culture?

Or New York? Or the U.S. as a whole? Are America's cities ready to invest in a design economy? How does valuing design in decision making create a competitive advantage?

MA! is partnering with Ortus Economic Research —the architects of Design Council's trailblazing design economy study, on Atlanta and the Southeast ground-breaking design economy study and published white paper report. We would love to hear from private business and government agencies interested in sponsor and partnering opportunities and being a part of history in the making. Contact MA! at info@ma-designishuman.com

26588573900_770862bffe_k
Digital, graphic design, print. Photography © Stefan Kjartansson.

Advertisement