La Familgia RANA Grocer & 5 day Popup
La Familgia RANA surprises Londoners with a 5 day residency experience. From humble beginnings in Verona to the tables of the world, Giovanni Rana started a global food revolution — a story of passion, innovation and family.
Visitors were invited to discover some of Italy’s best-kept secrets from the country’s most revered producers and growers, as well as handicrafts by small artisan suppliers – many of which had never been available in the UK before.
A totally new food experience hit London, when La Famiglia Rana Grocer opened in Marylebone for a five-week residency.
It was a hidden gem of Italian gastronomy designed to get taste buds tingling and camera phones snapping with a new concept of grocery shopping.
The store was thrilling from the moment shoppers entered, with tumbling greenery, fresh flowers and decadent marble backdrops, to set off the visual and gastronomical beauty of the food-related items on offer in store.
This homage to beautiful (and delicious!) Italian goods included, of course, a cornerstone of Italy’s epicurean traditions: fresh pasta. It was also packed to the brim with the finest Italian hard-to-find, high end products.
Visitors were invited to discover some of Italy’s best-kept secrets from the country’s most revered producers and growers, as well as handicrafts by small artisan suppliers – many of which had never been available
in the UK before.
Those looking to brush up their skills could participate in one of around 50 workshops taking place over the course of the five weeks, including— how to prepare perfect fresh pasta meals, pasta making, food photography and ingredients tastings. Master classes were held by members of Italy’s most beloved pasta family leading participants through an exploration of pasta traditions. Instagram aficionados including Food Feels, Cutlery Chronicles and Giulia Mule also hosted master classes, such as food photography and styling.