Design is Human
Google-branded Pixel 3 Curiosity Rooms created by Amplifier. Photography courtesy Bernard McCoy.

Amplifier's Google branded Pixel 3 Curiosity Rooms/Store

How do you create desire on a mass scale? Amplify + Google Pixel 3 invited visitors to unlock their curiosity.

Brand experience agency, Amplifier, in what looked to be a real life (and very cool) Google-branded store on Regent Street in London, were challenged to launch the flagship Google Pixel 3 with a brand experience on a whole new level to ramp up desirability.

46742885045_c9b019b27d_o
Google-branded Pixel 3 Curiosity Rooms created by Amplifier. Photography courtesy Bernard McCoy.

Amplify's Curiosity Rooms presented by Google Pixel 3 is a transformative retail experience design to bring to life the things to love about Google Pixel 3.

Amplfier examined what we take everyday for granted. We live it, but we don’t always see it. Extraordinary things are happening all around us.

Empowering curiosity has always been at the heart of everything Google does —from search to maps to translate to assistant, Pixel 3 lets you satisfy your curiosity by enabling you to discover the extraordinary all around you.

Amplifier created a strategy to bring to life the Google Pixel 3 —celebrating a world where fashion, food, music and art collide in a familiar, yet unexpected way.

weareamplify.com



Here is how MA! satisfied our curiosity —
Google Lens Laundrette

32716004167_5af0b89fee_h
Google-branded Pixel 3 Curiosity Rooms created by Amplifier. Photography courtesy Bernard McCoy.


47605768332_9cfc2614ae_h
Google-branded Pixel 3 Curiosity Rooms created by Amplifier. Photography courtesy Bernard McCoy.


47605768462_3863fc58e8_o
Google-branded Pixel 3 Curiosity Rooms created by Amplifier. Photography courtesy Bernard McCoy.


46742883005_826f1fb1f8_h
Google-branded Pixel 3 Curiosity Rooms created by Amplifier. Photography courtesy Bernard McCoy.


46742886975_ea40be5f14_h
Google-branded Pixel 3 Curiosity Rooms created by Amplifier. Photography courtesy Bernard McCoy.



Pixeldilly Tea Company

46934536414_4c3448fdc2_h
Google-branded Pixel 3 Curiosity Rooms created by Amplifier. Photography courtesy Bernard McCoy.



46742887465_16f934fbc4_k
Google-branded Pixel 3 Curiosity Rooms created by Amplifier. Photography courtesy Bernard McCoy.



46742883865_2c68b9f51f_h
Google-branded Pixel 3 Curiosity Rooms created by Amplifier. Photography courtesy Bernard McCoy.



More Google Pixel 3 experiences

46742884685_d1daaebe6d_k
Google-branded Pixel 3 Curiosity Rooms created by Amplifier. Photography courtesy Bernard McCoy.


40691982093_0ef4a331cc_o
Google-branded Pixel 3 Curiosity Rooms created by Amplifier. Photography courtesy Bernard McCoy.


46742884945_f517202724_o
Google-branded Pixel 3 Curiosity Rooms created by Amplifier. Photography courtesy Bernard McCoy.


48517687001_cb05b8a0eb_h
Google-branded Pixel 3 Curiosity Rooms created by Amplifier. Photography courtesy Bernard McCoy.


46742884195_32dfb1c835_o
Google-branded Pixel 3 Curiosity Rooms created by Amplifier. Photography courtesy Bernard McCoy.


46934536614_25c5953b4a_h
Google-branded Pixel 3 Curiosity Rooms created by Amplifier. Photography courtesy Bernard McCoy.


46742886015_e4b135a2b0_k

Advertisement