Google-branded Pixel 3 Curiosity Rooms created by Amplifier. Photography courtesy Bernard McCoy.
Amplifier's Google branded Pixel 3 Curiosity Rooms/Store
How do you create desire on a mass scale? Amplify + Google Pixel 3 invited visitors to unlock their curiosity.
Brand experience agency, Amplifier, in what looked to be a real life (and very cool) Google-branded store on Regent Street in London, were challenged to launch the flagship Google Pixel 3 with a brand experience on a whole new level to ramp up desirability.
Amplify's Curiosity Rooms presented by Google Pixel 3 is a transformative retail experience design to bring to life the things to love about Google Pixel 3.
Amplfier examined what we take everyday for granted. We live it, but we don’t always see it. Extraordinary things are happening all around us.
Empowering curiosity has always been at the heart of everything Google does —from search to maps to translate to assistant, Pixel 3 lets you satisfy your curiosity by enabling you to discover the extraordinary all around you.
Amplifier created a strategy to bring to life the Google Pixel 3 —celebrating a world where fashion, food, music and art collide in a familiar, yet unexpected way.