Design is Human
Food truck culture embodies great tasting food, local sourced ingredients, and smart design on wheels. Photography © Bernard McCoy.

Food Truck culture, great cuisine meets design

Looking good to enough to eat, these food trucks satisfy our appetite for well-prepared cuisine and sensitivity to good design on wheels.

We eat wit our eyes first or at least so the saying goes —and the food truck culture in UK and Europe seems to take that old adage quite seriously and to another level. What to find inspiration for starting a creative and savvy dining revolution in Atlanta, then read on.

As it continues to evolve and excite, this is an emerging market MA! will have its sights on for some time.

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Risotto Balls food truck, Arancini Brothers. Photography © Bernard McCoy



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Risotto Balls food truck, Arancini Brothers. Photography © Bernard McCoy

Preferring to renovate older classics and vintage trucks, the food truck culture is one of the fastest growing and most creative markets to emerge and likely to become a billion dollar industry.

During our recent travels to the Europe and the UK, MA! snapped photos of our favourite rolling restaurants. We think their vehicle choices and graphic designs are as delicious as as the piping-hot risotto balls, cheesy grilled cheese, and savoury pies on their menus.

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My Pie food truck in a converted vintage Air Stream camper. Photography © Bernard McCoy



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My Pie food truck in a converted vintage Air Stream camper. Photography © Bernard McCoy



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The Bell & Brisket food truck. Photography © Bernard McCoy



MA! Picks — The Cheese Truck
UK-based Cheese Truck set out in January 2014 to celebrate and promote all that is great about British cheese.

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The Cheese Truck serves savoury grilled cheese cuisine. Photography © Bernard McCoy

The Cheese Truck works closely with local UK producers and farms making cheese in a traditional and thoughtful way.

In its first two years The Cheese Truck sold over twenty tonnes of cheese, and somewhere in the region of 100,000 grilled cheese sandwiches.

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The Cheese Truck. Photography courtesy The Cheese Truck.



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The Cheese Truck. Photography courtesy The Cheese Truck.



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The Cheese Truck. Photography courtesy The Cheese Truck.



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The Cheese Truck. Photography courtesy The Cheese Truck.

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