Design is Human
Evolution of American Design. Acclaimed American designer Chris Hardy works on BuzziBell, his new light commission for the Belgium brand BuzziSpace.

Panel Talk. Evolution of American Design

Is it hard to compare American design to European design because we have veered so heavily into the design of consumer and service products instead of the more traditional European notions of high design relegated to furnishings?

Alice Rawsthorn, design critic for the International Herald Tribune proposed 10 years ago that American furniture design had fallen far from its lofty mid-20th-century status and been overtaken by European practitioners and producers.

She observed that American designers are world leaders in things like graphic design, technology, and typography and wondering if beloved Apple were to release a couch, would US consumers purchase it?

Evolution of American Design
Fri, June 9, 2017
6:45 PM – 7:45 PM
351 Peachtree Hills Avenue NE
Atlanta, GA 30305

Registration required to attend.


Chris Hardy and design icon Jens Risom

In the talk, Evolution of American Design, Betsy Riley Editor in Chief of Atlanta HOME Magazine will moderate a panel discussion with Atlanta-based industrial Designer Chris Hardy and Michael Brotman, ‎Product Development, Merchandise Manager for Room & Board to discuss the state of American design and how it has evolved since Rawsthorn's essay.


Room&Board's Park Collection accent table

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Evolution of American Design. Accent table from Room and Boards' Parks Collection, made in Massachusetts. Photography courtesy Room and Board.

Does the US consumer only respond to design and innovation that are so profound and impactful that it has shifted the American designer's focus to categories other than furnishings?

Does the consumer lack appreciation for the nuance of other categories? Is there no sense of cultural design heritage in the US? In the current, global context, is it even important or useful to talk about “American design”? How are American designers educated and nurtured? Does American Design need a PR overhaul? How are American manufacturers and retailers working with American designers/craftsmen? These are but a few of the questions sure to be raised in the Evolution of American Design.

BuzziBell by Chris Hardy

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Evolution of American Design. Designed by Atlanta-based Chris Hardy, BuzziBell's harmonious curve of the bell-shape made from BuzziFelt, adds softness to a room. Photography courtesy BuzziSpace.

Acoustics environment provided by BuzziSpace.

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