Eclipse of lips
One of the most recognizable silhouettes in the world since its introduction in 1915, the Coca-Cola contour bottle has become an iconic symbol throughout design, art and culture.
To celebrate 100th anniversary of the Contour bottle, Coca-Cola commissioned 230 designers from 15 countries to create a poster design.
Atlanta agency Armchair designed a simple and direct visual that strikes a pop-art chord showing the Contour bottle paired with a playful bright red shape. The shape can be perceived as either lips— or a heart.