Design is Human
Klokegebouw Design District, ABN AMRO‘s Hot Spots at Dutch Design Week gives young designers a stage. Photography courtesy Bernard McCoy.

ABN AMRO sees the future in Banking is Design Partnerships

One of the world's leading financial institutions, Dutch bank ABN AMRO has strong ties to the success of Dutch Design Week. Seen as an innovator in banking and the Circular Economy, ABN AMRO‘s Future in banking values design initiatives, community engagement, and giving young designers a stage.

Designing is crucial to the Dutch economy and its future. That’s what Dutch Design Week is all about, a mission that ABN AMRO, as the proud main sponsor of the event, supports 100 percent. As an enterprising bank, ABN AMRO recognizes the opportunities that ambition, partnerships, and innovation present and is enthusiastic about the design world, an important driver of the Dutch economy.

Banking on Design — Why Banks Should pay Attention to Design Weeks and Festivals

For DDW 2018, ABN AMRO organized the Driving Dutch Design and Hotspots programs for motivated, talented, and driven designers. Driving Dutch Design is a series of masterclasses that lasts 10 months in which we help designers navigate the world of business. The campaign—“Echte drive is niet te stoppen” (real drive cannot be stopped) —is an ode to these designers of the future.

In Hotspots, young designers contribute to the innovation that our rapidly changing world needs. That’s why ABN AMRO gives young designers a stage to present themselves.

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Klokegebouw Design District, ABN AMRO‘s Hot Spots installation at Dutch Design Week. Photography courtesy Bernard McCoy.



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Klokegebouw Design District, ABN AMRO‘s Hot Spots installation at Dutch Design Week. Photography courtesy Bernard McCoy.

In close cooperation with Van Eijk and Van der Lubbe, ABN AMRO has placed six Hotspots on Strijp-S in front of Klokegebouw where designers can present their work. The nearly 1-meter-high wingnut placed at the Hotspots is a symbol for setting things in motion and for connecting one or more elements.

ABN AMRO and the Circular Economy

An important part of a circular economy is circular procurement, so ABN AMRO needs to be sure its suppliers are reusing their products either through recycling or recapturing the raw materials they contain.

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Klokegebouw Design District, ABN AMRO‘s Circular Economy installation at Dutch Design Week. Photography courtesy Bernard McCoy.

To support circular procurement at the bank, ABN AMRO analyzes the supply chains of the products it buys and works closely with suppliers.

ABN AMRO already has a policy of sustainable purchasing in place so that its own products and services, in turn, aren’t harmful to either people or the planet.

Purchasing is a crucial part of further embedding sustainability in the organization and encouraging ABN AMRO suppliers to embrace sustainability, too.

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Klokegebouw Design District, ABN AMRO‘s Circular Economy installation at Dutch Design Week. Photography courtesy Bernard McCoy.

ABN AMRO is going one step further with circular procurement—mapping the supply chain, making firm agreements in the tender stage and buy-back agreements, lifetime guarantees on products and parts, and a study on circular flooring.

abnamro.com

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